Animal Testing Is a Drag! Alaska Thunderf*ck, Heidi N Closet, and Kim Chi Star in PETA Cosmetics Campaigns

For Immediate Release:
December 27, 2023

David Perle 202-483-7382

Los Angeles – Oh no she better don’t wear makeup that hurts animals! As everyone prepares to glam up and go out for New Year’s Eve, Alaska Thunderf*ck, Heidi N Closet, and Kim Chi are starring in a pair of PETA campaigns that urge everyone to turn a look with makeup that’s fierce, not fatal—meaning never tested on animals and containing no animal-derived ingredients.

In an accompanying video, Alaska and Heidi discuss the nasty ingredients that can sneak into makeup—namely, lanolin, beeswax, biotin, and carmine, which is made of crushed-up beetles—and how PETA’s Bunny Free app can help shoppers find animal-friendly products. “[S]ome companies test the hell out of animals,” Alaska says. “Instead of testing on animals, I know a few queens they could test it on instead,” Heidi says jokingly.


In her video, Kim Chi encourages everyone to avoid mink-fur lashes, too. “I’m all for being extra, but not at the cost of someone else’s life,” she says. “Join me and say no to mink lashes and yes to being fierce and ethical.”

While most lashes are vegan, some companies use fur from minks, who are confined to filthy, cramped wire cages until they’re killed and skinned, sometimes while they’re still alive. PETA’s Bunny Free app notes which companies are vegan—free of fur and other animal-derived ingredients—and that are among the more than 6,000 companies around the world that have banned all animal tests, in which substances are applied to animals’ eyes and shaved skin, sprayed in their faces, or forced down their throats.


Alaska, Heidi, and Kim join a long list of celebrities—including Victoria Scone, Lady Bunny, Art Simone, Lypsinka, Courtney Act, Elvira, Jennifer Coolidge, and Pamela Anderson—who have teamed up with PETA entities to promote kindness to animals.

PETA—whose motto reads, in part, that “animals are not ours to experiment on, wear, or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information, please visit, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

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